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Select Mating Service (SMS)

Your Genetic Business Plan

Developing a herd of cows with the type and production you demand, that's the goal of the world's most trusted mating program, Select Mating Service (SMS). SMS is a genetic business plan for your dairy operation. Professional SMS evaluators use research, computerized analysis, cow knowledge and good relationships with dairy producers to build better cows throughout the world, one mating at a time. They work hard to save you time, protect your investment and meet your standards.

Customize Your Herd with SMS

  • Saves you time in daily herd management
  • Results in more consistency in the type traits that correlate to longer-lived cows
  • Manages inbreeding and controls recessives through in-depth pedigree analysis and computer technology
  • Promotes genetic progress for traits that are both high and low in heritability
  • New genetic ranking program provides the option to enhance your return from years of genetic investment
  • New sire selection index program provides the ability to create a custom sire ranking for selection of genetics that specifically fit your goals
Select Mating Service, SMS and SMS II are trademarks of Select Sires Inc.